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Mission Statement, Core Values, Key Issues, Priority Projects

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City Council Policies
City Council Mission Statement and Core Values
Priority Projects Status Update

City of Mill Valley and Mill Valley City Council Mission Statements
The mission of the City of Mill Valley is to provide a full range of municipal services to residents and businesses in accordance with the general plan and City Council policy and direction. City staff shall deliver those services in an efficient, effective and courteous manner with a commitment to operational excellence.

The mission of the Mill Valley City Council is to serve faithfully the residents and businesses of Mill Valley and nurture the City’s overall quality of life. The Council does this by setting policy for the City and direction for Mill Valley’s City Manager and its Boards and Commissions, at all times guided by values core to Mill Valley’s heritage.

Core Values

  • The health and safety of residents.
  • Preservation of a vibrant community that respects Mill Valley’s unique character and heritage
  • Prudent fiscal policies and practices.
  • Preservation of the community’s high quality of life
  • A healthy natural environment with emphasis on conservation, open space, climate protection and sustainability.
  • A balanced, inclusive, and open approach to policy-making and city leadership.
  • Citizen participation that promotes open communication, mutual respect, and the development of community leaders.
  • Economic vitality with an emphasis on small and local serving businesses.
  • Operational excellence.

Key Issues

  • Emergency preparedness with a focus on fire, flood and earthquake.
  • Environmental conservation and sustainability, with a focus on climate protection.
  • Land use and housing – residential and commercial development with emphasis on affordable housing for workforce, elderly, and low-income residents.
  • Traffic mitigation, multimodal transportation and parking.
  • Infrastructure maintenance and enhancement.
  • Attraction and retention of local serving businesses.
  • Budget management and mitigating fiscal impacts of the state and local economy.
  • Effective two way communication between City staff/Council and the community.
  • Excellence in customer service.
  • Cultivation of community leadership and citizen participation on government commissions, boards and committees. 

Mill Valley City Council 2012-2014 Priority Projects:

  1. Adopt new Sewer Rate structure.
  2. General Plan Update: 1) Adopt the MV2040 General Plan, and 2) Adopt a Policy and Program Implementation Schedule.
  3. Miller Avenue. Develop and adopt: 1) Financing Plan, 2) Implementation Plan, 3) Interim Improvement Plan, 4) Initiate interim improvements.
  4. Watershed Management and Flood Control.
  5. Pursue Environmental Sustainability initiatives: Single use plastic bag ban, Zero Waste policies, EVC Stations. 
  6. Zoning Ordinance Update.
  7. Adopt revised operating terms for MVRS (garbage) franchise.
  8. Adopt Pension Reform and OPEB Cost Containment Policy: 1) Evaluate and implement as appropriate OPEB prefunding opportunities and options, and 2) Establish a Public Employees Retirement System (PERS) rate buffer reserve.
  9. Chamber of Commerce Professional Services Agreement;
  10. Develop and adopt a long-term Financial Plan. 
  11. Customer Service evaluation.
  12. Participate in LAFCO consolidation efforts related to SASM.
  13. Evaluate and implement organizational improvements.
  14. Evaluate Art Commission needs and implement solutions.
  15. Evaluate success of current communication plan and adjust as appropriate.
  16. Evaluate, develop and adopt administrative and managerial procedures and policies.
  17. Evaluate and implement shared service opportunities.
  18. Develop facilities joint use agreements with MVSD.
  19. Consideration of Parking Advisory Committee recommendations.
  20. Adoption and implementation of Golf Course Advisory Committee recommendations.
  21. FY 2014/2016 Budget preparation and adoption.
  22. Develop and implement educational and regulatory programs and construction projects to supplement existing efforts to address inflow and infiltration (I&I) contributions to the sewer system. 
  23. Maintain efforts regarding major street renovation projects and coordinate construction timing and communication efforts regarding the Blithedale Avenue and Miller Avenue projects.
Last updated: 10/4/2013 1:39:59 PM